Andrew Taggart
Marketing / Design
This week, I sit down with my oldest friend—not in age, but in how long we’ve known each other—Andrew Taggart. Though, let’s be real, he’s not exactly young anymore!
Andrew and I first crossed paths on the very first day of Grade 9 at RND in Kingston, Ontario. To say Andrew was instrumental in the growth of Blue Canoe Theatrical Productions Inc. would be a wild understatement. Few truly understand the immense effort that went into founding, growing, and managing Blue Canoe from 2006 to 2018.
While I may have founded Blue Canoe, I certainly wasn’t alone in building it. A group of us shared a vision of creating more theatre opportunities for young artists like ourselves, and Andrew was right there from the beginning. He acted in our first two plays and co-produced with me on our first two musicals.
From there, Andrew wore many hats—Board Member, General Manager, and ultimately Chair of the Board for several years after we transitioned to a nonprofit. Throughout it all, Andrew was the steady force that kept Blue Canoe afloat. His unwavering support for both myself and the company was simply unmatched.
You can critique my management, question my decisions, or debate how I ran the company all you want, but there’s one thing that’s indisputable: no one contributed more behind the scenes than Andrew. He secured the funds to keep us going, helped register Blue Canoe as a nonprofit, and laid the foundation for Juvenis, a project that became Blue Canoe’s lifeline. Without Andrew, Blue Canoe simply wouldn’t be here today.
These days, Andrew channels his creative energy into his latest venture, Social Schmoes Marketing, where he continues to help local businesses thrive. And yes, marketing is an art! If you’re looking for affordable digital marketing support anywhere in Ontario, be sure to check out Social Schmoes.